Eight Eleven and NY Waterway are excited to announce the launch of an all-new www.nywaterway.com, completely redesigned from the ground up. Primary drivers during redesign were information architecture, usability and conversion boost (sales).

With tens of thousands of visitors a month, NY Waterway saw an opportunity to convert more of its Website traffic in to sales for their distinct lines of business: New York City commuter traffic, New York City sightseeing tours, partner combination value packages and charters. The redesigned Website creates more opportunities to sell and includes features to better convert traffic in to sales.

In addition to implementing sales solutions, Eight Eleven’s other primary focus was commuter traffic usability. The new Website makes it much easier for day-to-day commuters to find their routes, get alerts and click through to the online ticketing system.

The new NYWaterway.com was built on eFlex CMS and includes custom alert/advisory management and route/terminal management modules, developed by Eight Eleven specifically for NY Waterway and eFlex CMS.

Eight Eleven also redesigned all of NY Waterway’s Ferry and Bus route / terminal maps, which are available on the route schedule pages and bus pages.